![HELIO Violet Shampoo](http://shop.plumhairatelier.com/cdn/shop/products/HELIOshampoo_{width}x.jpg?v=1625255416)
With deeply saturated, violet color, Rinzu® HELIO violet shampoo is as powerful as it is elegant, keeping blondes bombshell-bright, countering brassiness and neutralizing yellow undertones as it gently cleanses and repairs – delivering instant softness, blonde toning, hydration, and shine.